The milkshake fussy kids actually ask for.

Why it exists

It started in a kitchen, not a boardroom.

Nicola Scruby is a qualified nutritionist and mum of three. She didn't set out to build a supplement brand. She was trying to get some nourishment into a toddler who had gone right off his food, at a time when every mealtime had turned into a battle.

So she made him one. She started with the nutrients she already knew well from her clinic work: vitamin D, zinc, vitamin C and probiotics. Then she added gentle, pasture-raised collagen protein so it would actually fill him up, and stirred it into his milk as a "chocolate milkshake".

Over the next few months the kitchen blend became something more refined. Natural vitamin C from camu camu. Active B vitamins from organic quinoa sprouts. Vitamin D from organic shiitake mushrooms. And zinc, with iron deliberately left out because the two compete for absorption, so iron can be given separately if it's needed.

He drank it and loved it. She shared it with a few mums from her clinic, then their friends asked about it, then strangers started sliding into her DMs asking where to buy it. "I genuinely did not see it coming," she says.

Today more than 30,000 Aussie families have ordered from us, and the blend is still close to what Nicola made on her kitchen bench. No fillers. No artificial colours, flavours or sweeteners. Zero added sugar.